Oxyzen – Biohacking Wellness Store on Shopify

Project Overview

TryOxyzen is a wellness and biohacking brand focused on optimizing energy, focus, and recovery through advanced oxygen-based products. Built on Shopify, the brand needed a performance-oriented eCommerce experience that emphasized product benefits, trust, and a clean, science-backed aesthetic.

Our team helped transform the TryOxyzen storefront into a conversion-driven platform with custom product storytelling, retention-focused automation, and fast-loading, mobile-first performance.

Our Contributions

• Custom Shopify Theme: Developed a modular and lightweight Shopify theme designed for conversion, education, and flexibility across devices.
• PDP Optimization: Reworked product detail pages for clarity and authority — including benefits-focused messaging, before/after use cases, and animated usage explanations.
• Landing Pages for Paid Traffic: Built campaign-specific landing pages tailored to Meta and TikTok audiences, focused on UGC, social proof, and direct-response copy.
• Email & SMS Setup: Implemented Klaviyo automations for welcome series, replenishment reminders, and abandoned cart recovery with branded creative.
• Performance Tuning: Reduced image weight, removed blocking scripts, and optimized mobile load speed using best practices and Shopify native tools.
• On-Site CRO Testing: Ran multiple experiments on CTA placement, bundle pricing, iconography, and long-form vs short-form content blocks.

Key Products

🧠 OxyCap – Nootropic Oxygen Capsules

• Supplement designed to enhance mental clarity and energy
• Marketed through clinical evidence, clean visuals, and educational content
• Sold in single units, bundles, and subscription format for recurring revenue

💧 OxyPatch – Wearable Oxygen Patch

• A transdermal product designed to aid recovery, stress relief, and calm
• Presented through lifestyle video, user testimonials, and usage routines
• Positioned as a high-value add-on during checkout and email flows

Results

• 🛒 3.8% conversion rate (CVR) on PDPs after optimization
• 💳 $82 average order value (AOV) via bundling and upsells
• 🔁 34% returning customer rate supported by replenishment flows
• ⚡ Site load speed improved across mobile and desktop touchpoints
• 📩 Klaviyo flows delivered above-industry open and click-through rates

Final Thoughts

For TryOxyzen, we combined a wellness-focused brand vision with eCommerce fundamentals: speed, clarity, and retention. From launch-ready campaigns to educational product flows, the Shopify platform now reflects the values and innovation behind TryOxyzen’s offerings.

The foundation is in place for future product expansion and continued success in the bio-optimization space — all backed by scalable tech and thoughtful UX.