Luvelis – Scalable DTC Beauty on Shopify

Project Overview

Luvelis is a fast-growing DTC beauty brand built on Shopify, known for its innovative skincare products like Glow Wrap – a rejuvenating LED face mask that became a viral success. Our team partnered with Luvelis to scale their store from launch to a high-conversion, retention-driven experience powered by ecommerce best practices.

Our Contributions

• Shopify Store Development: Built a fully responsive, conversion-focused storefront with custom sections, flexible product bundles, and an intuitive UX.
• Product Launch Strategy: Executed a viral product release for Glow Wrap, including pre-order flows, scarcity timers, and influencer landing pages.
• Email & SMS Automation: Designed Klaviyo flows for welcome series, cart recovery, and post-purchase upsells to increase LTV.
• Mobile Optimization: Prioritized mobile performance with optimized image delivery, sticky ATCs, and fast checkout flow.
• A/B Testing & CRO: Iterated product page layouts, offer positioning, and CTA placements to improve conversion rates across devices.
• Post-Purchase Experience: Added loyalty rewards, refer-a-friend flows, and post-purchase upsells to maximize retention and repeat orders.

Key Product: Glow Wrap

• ⚡ #1 Bestseller — a red light therapy face mask designed to boost skin radiance and reduce fine lines
• 🎯 Drove 60% of monthly sales via paid ads, UGC, and email retargeting
• 🛒 Launched with limited-time bundles and auto-recurring accessories (e.g., serum packs, headbands)
• 📹 Supported by short-form video creatives and UGC loops across Meta, TikTok, and YouTube Shorts
• 📦 Seamless pre-order to fulfillment flow for restocks using Shopify + custom logistics integrations

Results

• 🚀 220% YoY growth in sales since launch
• 📲 72% of traffic from mobile, with a <2s page load on core PDPs
• 📩 25% of revenue driven by Klaviyo flows and campaigns
• 🎥 8+ UGC ads hit ROAS > 4x across Meta
• 🔁 Repeat purchase rate increased by 30% through automated flows and bundles